Quantcast
Viewing all articles
Browse latest Browse all 22

Enabling Buy Anywhere – Get Anywhere: The Future of Cross-Channel

Empowered by new technologies, consumers now routinely use several channels to make a single purchasing decision. The compelling value of smart mobile technologies in particular is that they are with the consumer wherever she goes. That enables a fundamentally different shopping experience. And it means that for the first time since the barcode, retailers are challenged to think about how their operations models are constructed.

In this study, RSR sought to gain an understanding of how retailers are coping with these new challenges and the subsequent pressure to rapidly increase their cross-channel capabilities.

Download Report

 

Sponsored By:

Image may be NSFW.
Clik here to view.


Viewing all articles
Browse latest Browse all 22

Trending Articles