Every year, RSR takes a look at “the state of the store.” Our findings consistently show retailers understand the importance of creating a better in-store shopping experience for their customers. However, in 2010 it became clear that armed with more technology than most store employees and managers, the consumer was crafting her own experience – and much of it was outside the boundaries of the store’s four walls. The question is no longer, “How can we make the in-store experience as satisfying as the web?” It has become, “How can we make our stores more significant than showrooms for on-line merchants?”
What do retailers identify as the best tools for improving customer engagement, facilitating assisted selling, educating employees, and reversing a difficult trend?
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